Analysis situation Essay Example | Topics and Well Written Essays - 250 words

Analysis situation - Essay Example Consumers of both these drugs express a somewhat mixed reaction towards the drugs as regards their outcome. However, researchers found it worth recording that, patients treated with lower dosage of new pradaxa are less likely to encounter a major bleeding problem as compared to rate of bleeding in patients treated with warfarin (34). As a result, consumers would prefer the new pradaxa since it is efficacy is higher. It is clear that patients cannot use warfarin if they are subjects of surgery since, if administered, it can lead to severe side effects like heavy bleeding that can cause death. Contrary, some countries approved the use of pradaxa in assisting to prevent blood clotting in patients gone through elective complete hip or knee replacement surgery. In conclusion, the need to provide an effective and suitable alternative to the common warfarin is acting as a market booster for pradaxa. With support and market approval, pradaxa will reap a huge market share due to uniqueness and effectiveness. Additionally, pradaxa consumers can swallow the pill and immediately turn off the heparin hence allowing fib patients room to go head home without an enoxaparin bridge (41). Pradaxa will capitalize and dominate the largest market share since it makes consumers feel less anxious about intracranial bleeding compared to Coumadin (warfarin). Another fact that will make pradaxa a total market effect is the fact that consumers do not need frequent blood test monitoring thus proving time and money