Customer Expectations & Environment Analysis Essay

Customer Expectations & Environment Analysis - Essay Example Bus services with four lines serving the city and suburbs is complements the transportation options. Many of the rooms in this property have a great view of Lake Geneva and surrounding mountains. What we want is to create a space in between where the global glamourous/cool crowd meets the local hip crowd. This potential crowd is served well by the Swiss hospitality. We offer a space where Swiss efficiency meets the simple, modern and productive Scandinavian customs and traditions, providing convenient locations for lunch and after-work drinks. We used Google Hotel Finder to scan the competition in the area. We found places with rates as high as CHF400 at Lausanne Palace and places as low as CHF112 at Ibis Lausanne. Our target clientelle is well traveled and well-educated business professionals who are looking for exotic experience(s) rather than product(s) offereing mundane experience(s) and run of the mill environment. We differentiate ourselves from our competition by creating a novel space. Our hotel will offer rates between CHF130-150 including power breakfast, the most important meal of the day, and more importantly free wifi which not many properties have the facility. But it must be kept in mind that the price(s) will fluctuate depending on the season, day of week, and length of stay etc. Taking into account the location of the property, and bearing in mind the target clients/customers/markets based on the analysis of benefits considered by the said clients/customers/markets, we are propose to brand and position our concept as follows: As can be seen from the proposed pricing, we plan to place ourselves between the 5-star hotels and the economy/ budget ones. However, such a pricing does not mean that we will comprise on the facilities and amenities that are required by our target market. It will be â€Å"affordable luxury†, as expounded by